Task

Awareness, behavior change & event promotion (including a panel discussion and free haircuts)

Deliverables

Environmental banner, business card, flyers, social media

Software

Photoshop, Illustrator

Research

Through a combination of in-person conversations, signing up for newsletters such as Men’s Health and looking at similar campaigns tied to Men’s mental health promotion, I came to a few conclusions:

• The message needed to be short & direct

• Bold typography

• Dark color palette

These combined into a curiosity-first approach. We set the tone, hinted at an event and invited the user (students) to opt-in to participation. This increases their buy-in and autonomy at the event (a panel discussion titled Why Asking for Help Isn’t Weakness).

This approach led to increased engagement with the handout (160%) and attendance (400%) compared to promotion that listed all of the event details.