Outdoor UW (a sub-brand of the Wisconsin Union) aims to provide students and the greater Madison community with equipment and knowledge to take on the great outdoors. Outdoor UW is also home to Hoofers, an organization that hosts clubs such as sailing, riding, skiing, scuba, and more.  

Outdoor Uw

Task:

Layout and production

Deliverables:

Environmental signage

Software:

Illustrator

Signs to help newcomers find and learn about Outdoor UW and their numerous offerings.


Task:

Layout and production

Deliverables:

Brochure

Software:

InDesign

Informational brochure featuring the six Hoofer clubs. The images (left) show the first draft. Edits included photo and copy updates and the use of more red. The final version can be seen below.  


Task:

Animation

Deliverables:

GIFs

Software:

Illustrator, After Effects

Using the Wisconsin Union’s beloved mascots, the chairlings, I was tasked to create gifs featuring hot chocolate for chilly winter days & jumping in the lake on hot summer ones (capturing the full range of the Wisconsin experience!).