Outdoor UW
Outdoor UW (a sub-brand of the Wisconsin Union) aims to provide students and the greater Madison community with equipment and knowledge to take on the great outdoors. Outdoor UW is also home to Hoofers, an organization that hosts clubs such as sailing, riding, skiing, scuba diving, and more.
Deliverable
Environmental signage
Software
Illustrator, Photoshop
Signs to help newcomers find and learn about Outdoor UW and their numerous offerings.
Deliverable
Brochure
Software
InDesign
Informational brochure featuring the six Hoofer clubs. The images (left) show the first draft. Edits included photo and copy updates and the use of more red. The final version can be seen below.
Inside Flap
Inside Spread
Back Cover
Front Cover