Outdoor UW (a sub-brand of the Wisconsin Union) aims to provide students and the greater Madison community with equipment and knowledge to take on the great outdoors. Outdoor UW is also home to Hoofers, an organization that hosts clubs such as sailing, riding, skiing, scuba diving, and more.
Outdoor UW
Deliverables:
Environmental signage
Software:
Illustrator
Signs to help newcomers find and learn about Outdoor UW and their numerous offerings.
Deliverables
Brochure
Software
InDesign
Informational brochure featuring the six Hoofer clubs. The images (left) show the first draft. Edits included photo and copy updates and the use of more red. The final version can be seen below.
Inside Flap
Inside Spread
Deliverables:
Animated GIFs
Software
Illustrator, After Effects
Using the Wisconsin Union’s beloved mascots, the chairlings, I was tasked to create gifs featuring hot chocolate for chilly winter days & jumping in the lake on hot summer ones (capturing the full range of the Wisconsin experience!).
Back Cover
Front Cover
