2022 Pride Campaign

Task

Product promotion

Deliverables

Photography, digital sign, web & email hero image

Software

Lightroom Classic, Illustrator 

To celebrate Pride Month at the Wisconsin Union (a University of Wisconsin–Madison center for community and campus activities) Clara Huskin, pictured left, designed a limited-edition shirt inspired by Keith Haring.  

During the concepting stage of the shirt and campaign design, I requested to showcase the final shirt in a photoshoot. Below lies the results!   

My goal for the shoot was an approachable, relaxed look.